Insights on winning ad creatives
Playbooks, teardowns and data from the ads that actually drive installs.
GuideWhat Is an Ad Spy Tool? Analyze Mobile App Ad Creatives
An ad spy tool turns competitor research into a searchable creative database. Learn how they work, what to look for, and how to apply the data.
Examples10 Mobile App Ad Examples That Can Increase Installs in 2026
Ten app ad approaches from Tinder, Finch, NordVPN and more — and how to turn their hooks, proof and payoff into your next creative test.
MetricsWhat Do CPA, CPM, and CPI Mean in Mobile Advertising?
CPM measures exposure, CPI measures the install, CPA measures what happens after — and ad creative quality moves all three. Here is how they connect.
MethodologyHow Winneradspy Determines Winning vs. Losing Ad Creatives
The exact signals behind the Winner / Loser label — plus real win rate data from NordVPN, Tinder, monday.com, MasterClass and Mailchimp.
AnalysisCompetitor Analysis for Mobile App Advertisers
See which ad creatives competitors run, on which platforms and for how long — and turn win rate, lifespan and platform data into your testing strategy.